The EVO NXT business festival is getting a new 'home': the third edition of this innovative forum for the NGP industry is to be held at SuperStudio Maxi in Milan on 3 and 4 April 2025. 'Leading the Change' will continue to be the slogan of this event which will see international exhibitors in the next-generation products (NGP) sector, industry experts and trade visitors convening in an atmosphere which is truly unrivalled.



Dortmund, 17 September 2024 – It's an unmistakeable message: following two successful events, the EVO NXT story is to continue in 2025. As hitherto, the focus will continue to be on the latest trends and developments in e‑cigarettes, heat-not-burn products, cannabidiol (CBD) products, pouches and other smokeless alternatives. Its 360° approach highlights not just innovative exhibitors but also the all-important in-depth sharing of knowledge in view of the various challenges facing the industry. There will be lots of opportunities for this in 2025 as part of a high-quality, informative supporting programme.

Venue to change regularly in future

So what's new? The location. Following two successful kick-off events at the Palacio de Ferias y Congresos de Málaga (FYCMA), it's now time to head for SuperStudio Maxi in Milan. In future, the plan is to switch every year between different venues in Italy and Spain. This doesn't just underline the innovative festival and roadshow nature of EVO NXT, in fact the organisers also have another key factor in mind: “With these two countries, we've selected two very strong target markets in Southern Europe. The first two events have shown that EVO NXT offers exactly the right incentives for this modern industry. That's why we want to create an optimum environment for our international exhibitors and experienced trade visitors again next year,” explained Angelika Bauer from Messe Dortmund.