With EVO NXT, Messe Dortmund launched an extraordinary event format in 2023 that goes beyond traditional trade fairs - exclusively for the NGP industry! As an innovative business festival and with a unique mix of information and entertainment, EVO NXT offers all participants the perfect platform to drive forward the transformation of the modern industry together.

EVO NXT not only presents a comprehensive overview of the latest trends and innovations in the NGP world in four zones, but also offers exhibitors and visitors the entire spectrum of modern live communication. Industry experts and renowned speakers will provide inspiring impulses and in-depth insights for the young industry in exciting key notes, summits, workshops and panels. In addition, selected companies will present various innovations and offerings at different stages.

EVO NXT is divided into the following zones that are relevant to the industry: the E-Zone, which is all about e-cigarettes and accessories, the Heat Zone with the heat-not-burn segment, the O-Zone, which is all about pouches, oral products and new alternative methods of nicotine delivery, and the Green Zone, which is dedicated to the up-and-coming topic of cannabis, i.e. hemp products with and without CBD.

Exciting events such as the ‘Mission Mixologist’ competition for the best liquids and a colourful mix of music acts round off the festival experience and guarantee an ideal atmosphere for networking.



In 2025, EVO NXT will take place on 3 and 4 April. After two successful editions in Málaga, the business festival is now moving to Italy, to the Superstudio in Milan. For the future, the plan is to alternate annually between venues in Italy and Spain in order to give this innovative event format the character of a roadshow and keep the focus on two strong target markets for this young industry.