The stand areas are filling up, the list of renowned speakers is getting longer and longer - and now the travel preparations can enter the next phase. Because the online ticket shop for EVO NXT in Milan is officially open now.

Dortmund, 25 February 2025 – Visitors can now book their ticket for the Business Festival on 3 and 4 April - and thus gain access to the latest innovations in the new generation products industry, to plenty of knowledge input from top speakers and to an exciting exchange with leading minds in the industry. Click here for the ticket shop.

The expansion of the exhibitor list and the latest items in the informative supporting programme also whet the appetite for ticket purchases. The new companies that have confirmed their participation in EVO NXT include top names such as the Swedish NGP-manufacturer Vont, THOR nicotine pouches, the Czech company EUPHORIA with its large selection of cannabis products and Next Tröber Europe GmbH & Co. KG, one of the leading foreign trade companies for lighters, smoking accessories and innovative smoke-free products based in Hamburg. And not forgetting the main sponsor of EVO NXT, ICE Nicopods, Iceland's first and only manufacturer of nicotine pouches.

One focus is on Tobacco Harm Reduction

The new names in the supporting programme also promise an exciting professional exchange in Milan. The focus on Tobacco Harm Reduction is being further developed. Among others, Waqas Khan, Global CEO at Clew Nicotine Pouches - Nevcore Innovations Inc., will speak on the topic of ‘The Shift in Tobacco Industry, Innovations in Tobacco harm reduction’. Dr Sarah Cordery, Scientific Officer at Imperial Brands PCL, will speak on ‘Heated Tobacco - Evidence Supporting Its Role in Tobacco Harm Reduction’ and Dr Frank Henkler-Stephani, Senior Director Tobacco Harm Reduction at BVTE (German Association of the Tobacco Industry and New Products) on ‘Tobacco Harm Reduction: Lighthouses to keep on track’.

The EVO NXT masterclasses also promise exciting input. Want some examples? EVO NXT's new partner, the Global Institute for Novel Nicotine (GINN), is organising masterclasses on topics such as ‘Navigating the Introduction of Nicotine Pouches into the US Market’ and ‘Advanced Product Design and Packaging Innovation’.

The session on ‘Vape Trends & Innovation: What's Now and What's NXT!’ Aron Byrne-Carter, Market Trends and Insights Specialist, and Jonny Marchbank, Product Development Specialist & Industrial Designer, is also sure to be interesting. Finally, Marco Zuin, Marketing Strategist at the Italian agency Familybro, will be focussing on the domestic NGP sector. His masterclass will focus on ‘The Great Opportunity: The Emerging Nicotine Pouch Market in Italy’.

>>> Click here for the complete EVO NXT programme, which will be continuously updated.